Studierendenprojekt Digitalization Trends in Selected Swiss Industries

Mit diesem Beitrag stellen Ihnen ein Studierendenprojekt von 2020 vor:

Lukas Tadeu & Anjit Maliyekal
Open Data Ecosystem: Digitalization Trends in Selected Swiss Industries
Bachelor Thesis 2020
FHNW Hochschule für Wirtschaft, Olten
Fachdozent: Prof. Dr. Marc K. Peter
Auftraggeberschaft: Smart Regio Basel, Christian Hansen und Elias H. Schaefer

Zusammenfassung:

Major international companies with purely digital business models, such as the often discussed companies like Amazon or Google, are not the only ones to be considered. The highly innovative Swiss business environment is also subject to digital transformation, regardless of the form of their actual core business. Trends in the retail, hotel/gastronomy, construction (building construction and civil engineering) and extension/craftsmanship industry are to be identified, analysed and described, and in a general overview to be consolidated in an industry comparison.

Based on the findings of the research, the authors conclude that the main digital trends in the retail and hotel/gastronomy industries are customer-driven and thus pursue the customer/user experience paradigm, whereas the construction industry is infrastructure-driven and consequently perceives the trends of technology, the cloud and big data as more relevant for their businesses. In addition, the larger companies generally showcased a substantial readiness for the adoption of digital transformations.

Projektbeschrieb (Video):